When Apple recently updated its TV box the re-design included a remote that also functions as a game controller. Apple isn’t trying to compete with powerful consoles such as Microsoft’s Xbox or Sony’s PlayStation. But, Apple is competing with Google and Amazon to attract a much bigger but different gaming audience. It’s a group of gamers who have no interest in buying a console, even though they enjoy video games. This audience plays games on their phones and tablets, such as “Cookie Jam,” where you try and match up cookies of different colors.