Smashd: Game On - How Hollywood and game companies are linking together to do big business

Chris DeWolfe’s SGN (Social Gaming Network) experimented in this way, bringing together Hollywood and mobile games. The Beverly Hills based company recently partnered with Fox to launch “The Book of Life: Sugar Smash,” a mobile game companion to Fox’s feature film “The Book of Life,” an animated adventure comedy. This was the first simultaneous game-film release. SGN is also flirting with new and old media channels. And they have a deep enough war chest to do it.

 

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