October 10, 2012

Forbes: Where Gamification, Social Responsibility, and Profits Collide


“Social game developer SGN teamed up with Philippe Cousteau (yes, that Cousteau) nonprofit Earth Echo International today to launch an update to its popular Rescue Reef game that enables gamers to donate to EarthEcho while saving endangered species within the game. It’s nowhere near the first time a game has attempted to educate players, push social or environmental responsibility, or even raise funds for charity, but it is one of the few successful examples.”