April 3, 2015

LA Times: How Kate Upton’s curves sold a mobile video game — and what it means for the industry


This year, SGN budgeted $10 million for television spots and outdoor ads for its hit matching game “Cookie Jam” and another $10 million for other titles. Backed by $22 million in venture capital, SGN first tried TV with a $1-million eight-week campaign last fall. It came nearly a year after Chief Executive Chris DeWolfe saw the power of TV ads on a visit to Japan. Seeing bright and cheery TV ads for Japanese games in his Tokyo hotel room sent the former Myspace CEO’s mind wandering back to earlier in the day.