By Julia Martin and Jacob Kreimer
The world of mobile programmatic brings together tens of thousands of mobile app publishers and hundreds of demand-side platforms (DSPs) around the globe — but what determines how connections are made? To help publishers and DSPs understand each other’s desires, motivations and goals, we recently hosted MoPub Match!, a unique “dating gameshow” session at Mobile Growth Summit. Check out the full video below, or read on for the highlights of the five themes we covered.
