May 21, 2014

VentureBeat: How SGN uses big data to make more money in mobile gaming [Guest Post by SGN CTO Aber Whitcomb]


Most tech companies have a marketing department and some form of analytics. After all, everyone wants more users and everyone wants to see how those users behave. Many times those departments can be isolated from each other. At SGN, we regard analytics as the lifeblood of our company. Almost every action a user takes in our games is logged and stored so we can review it later. We do this for the benefit of improving our games, making them more fun, and encouraging better monetization. So how does this help the marketing department?