August 24, 2018

Employee Spotlight – Sangita Agrawal, Director of Product Marketing

Jam City

Meet Sangita Agrawal, Jam City’s Director of Product Marketing. Sangita is known as the “Method Marketer.” Find out what that means and why it’s an important title to have.

What drew you to Jam City?

Jam City represents an unparalleled intersection of gaming and entertainment. With a portfolio of global IP’s and the opportunity to develop a brand new Marketing discipline, I was excited to join the team.

Describe your role on the team.

My role as Director of Product Marketing is to drive growth through positioning, messaging, content strategy and creative development for all distribution channels for our mobile games. I’ve grown to be known as “the Method Marketer” because I immerse myself in whatever product/brand I am working on to get my creative juices flowing!

What advice can you give young women about breaking ground in the gaming industry?

Don’t be afraid to share your voice. Others will listen.

What do you find most rewarding about your role?

I love seeing the sheer joy on our players’ faces when they play our game for the first time. At “The Celebration of Harry Potter” event in Orlando, FL, I had the opportunity to experience first-hand, the excitement from gushing fans as they found out they were finally accepted to Hogwarts in our mobile game!

To date, what projects have you been most excited to work on?

It’s been an intense thrill and privilege to develop the marketing strategy for Harry Potter: Hogwarts Mystery.  One of my favorite memories is going to London to record voiceovers of the original Harry Potter film actors including Dame Maggie Smith (Professor McGonagall), Warwick Davis (Professor Flitwick) and Michael Gambon (Headmaster Dumbledore). I even got a private charm class tutorial for “wingardium leviosa” from Professor Flitwick!

What advice would you give other employees about how to succeed in their role?

Adopting a growth mindset will empower you to create a passion for learning rather than a hunger for approval, which in turn provides a more lasting sense of fulfillment from your career.