Jam City could not be more honored to announce today that we have entered into a licensing agreement with Warner Bros Interactive Entertainment to develop a mobile game for one of the largest and most iconic brands in history: Harry Potter.
As Harry Potter fanatics ourselves, we have great respect for the millions of people throughout the world who have followed the Harry Potter story for more than 20 years. From an idea born on a train journey to its creation in a small cafe in Edinburgh, Harry Potter and the Philosopher’s Stone started a global phenomenon. Our company is now part of this legacy, and the game we are announcing today (Harry Potter: Hogwarts Mystery) is a labor of love for our developers and artists, who are dedicated to creating the most magical entertainment and gameplay experience for anyone who adores J.K. Rowling’s Wizarding World.
Ending 2017 by announcing Harry Potter: Hogwarts Mystery caps off an extraordinary year for Jam City. We debuted four mobile games this year that reflect our mix of original titles and our ability to turn licensed third party IP into dynamic, personal game experiences. Titles like Snoopy Pop, Family Guy: Another Freakin’ Mobile Game and Futurama Worlds of Tomorrow continue to demonstrate that Jam City is the industry leader when it comes to bringing beloved entertainment franchises to life in the mobile game format. Additionally, the launch of Cookie Jam Blast further validated the significance of our own Cookie Jam franchise: a half a billion dollar mobile game that continues to grow in audience and profitability year-over-year.
As we look forward to 2018, we believe Jam City is a company at the forefront of a massive, global shift in human behavior — enabled by mobile phones — that is changing how we communicate, how we connect, and how we are entertained. Increasingly, life today happens on mobile, app-by-app. And, amid all of the entertainment options enabled via smartphones, mobile gaming is the fastest-growing form of entertainment media worldwide. Mobile games represent 85% of all revenue generated by the app economy (App Store and Google Play). That translates to a $40.6 billion mobile games industry last year alone. Mobile gaming is a juggernaut experiencing unprecedented growth. Today, there are more than 2.5 billion mobile gamers worldwide (compared to 100 million in 1995).
Games have moved from a subculture to become something far more mainstream and an integral part of modern life. The massive scale of mobile audiences and frequency of game engagements, is driving an entirely new level of cultural relevance for games. We believe Jam City is one of companies at the forefront of this mega trend.
As more and more people around the world look to their mobile phones and devices for entertainment, connections, and joy, our 500 employees will continue to create amazing mobile games for our hundreds of millions of players worldwide. At Jam City, we make magic. No wand required.
Happy holidays, and let the games begin!
Co-Founder and CEO of Jam City