On Tuesday, May 8, The LA Games Conference held their annual event at the W Hotel in Hollywood where leaders across the gaming industry spoke on a variety of topics that are dominating the gaming industry. From Fighting Toxicity in Gaming to the Opportunity or Brands, Agencies and Marketers have in Esports, every corner of the industry was covered.
Jam City’s SVP Brand Strategy & Marketing, Josh Brooks, spoke on the Hollywood and Games panel about how gaming companies can create an original narrative that stems from Hollywood IPs.
Jam City is the go-to studio for Hollywood, having developed immersive, narrative rich mobile games for iconic entertainment brands including Harry Potter, Family Guy, and Marvel Avengers. As studios are very protective of their brand, development takes time as developers and designers want to ensure accuracy in every frame.
The most notable highlight from the panel was the direction gaming studios should take when creating a narrative that stems from a Hollywood IP:
Tell a new story in the world, not the same story as the movie or TV show. Above all, be flexible because studios always have changes.