March 30, 2018

Jam City Sr. Director, Ad Monetization Featured In MoPub Match! At Mobile Growth Summit


In February, the Mobile Growth Summit held its annual conference in San Francisco where it explored the latest trends in marketing, advertising and distribution for mobile applications.

At the summit, MoPub – a Twitter company that provides monetization solutions for mobile app publishers and developers around the globe – hosted MoPub Match!, a dating game show that matched mobile publishers to their dream programmatic buyer. The game show illustrated how connections are made between a mobile app publisher and a demand-side platform (DSP) while providing a peek into how publishers and DSPs go about understanding each other’s desires, motivations and goals.

Representing the mobile publisher was Sally Lu, Jam City’s Senior Director, Ad Monetization.

Sally sat down with 4 programmatic buyers; The Trade Desk’s Senior Director of Inventory Partnership, Tiffany Lee; Criteo’s Director of Global Partnership, Adam London; Liftoff’s Account Executive, Kate Handley; and LinkedIn’s Business Lead, Peter Turner.

The buyers were instructed to answer questions that focused on different aspects a mobile publisher considers when choosing a DSP (i.e. ad size, inventory performance, etc.) and by the end of the show, MoPub revealed which buyer would be an ideal match for Jam City.

Great to see Sally sharing her expertise on monetization in the mobile era!

Check out the full segment below: