April 1, 2020



Match-3 Mobile Game Where Players Collect and Download Disney, Pixar and Star Wars Emojis To Smartphone Keyboards Available April 1, 2020

LOS ANGELES and TOKYO – April 1, 2020 – Jam City, the mobile game developer behind Disney Frozen Adventures, today announces the launch of the popular match-3 game Disney Emoji Blitz in Japan, on April 1, 2020. Over the past year, Jam City and Disney have forged a wonderful collaboration, surprising and delighting players worldwide, and are now proud to bring Disney Emoji Blitz, which has all of the elements of gameplay that Japanese audiences love, to an eager audience. Combining the modern expression of emojis with the magic of Disney, the mobile game allows players to collect, download and share over 90 years of classic Disney, Pixar and Star Wars characters.

Since its release, Disney Emoji Blitz has received an incredible reception by fans around the world, surpassing 30 million installs, over 20 billion rounds played to date, and tremendous growth across all metrics. Disney Emoji Blitz continues to delight fans by hosting in-game events with themes tied to past and present films and series and recently celebrated an event for The Mandalorian, the first-ever Star Wars live-action series streaming exclusively on Disney+, which was met with positive response from Disney Emoji Blitz fans, proving that popular and beloved IP can result in immense success for our games.

Propelled by the global fandom the game has created, Jam City is excited to expand its game portfolio in Japan by bringing this fast-paced, blitz-style puzzle game to Disney fans and mobile gamers who have been anxiously waiting to join in on the fun. In the coming months, fans will be treated to brand-new springtime Winnie the Pooh emojis, exclusive offers during Japan’s Golden Week, and a month-long giveaway throughout April.

“Jam City is thrilled to develop and publish this amazing Disney title which has been a run-away success in the US, and announce that we’re bringing Disney Emoji Blitz to Japan, the second largest mobile gaming market in the world. The appealing art style, cute emojis, and blitz style gameplay make Disney Emoji Blitz the perfect game for the Japanese market, with fans clamoring to get their hands on it,” said Chris DeWolfe, CEO, Jam City. “The game captures the excitement and the magic that only Disney, Pixar and Star Wars can, and now millions of Japanese fans can share in its unique universe and experience.”

Most uniquely, Disney Emoji Blitz is the first mobile game connected to a custom keyboard with characters unlocked through gameplay and emojis that players can use in everyday conversations as they collect them. The game allows players to immerse themselves in match-3 puzzle levels to complete missions and earn prizes with adorable emojis inspired by characters from Frozen, Aladdin, Toy Story, Monsters Inc., Mickey Mouse & Friends, and more. Once an emoji is collected within the game, it is also unlocked in the keyboard and converted into stickers which can be used in text messages.

Disney Emoji Blitz is an ever-evolving game with episodic events and emoji releases connected to new films and beloved characters from deep within the Disney, Pixar, and Star Wars archives.

Beginning April 1, 2020 Disney Emoji Blitz will be available to download in Japan on the App Store and Google Play.