Meet Rhiannon Price, Jam City’s Senior Manager, Creative Product Marketing. Rhiannon is the definition of a team player as her work helps impact Jam City’s entire portfolio. Check out what she brings to the table and meet her beloved sidekick, Huey.
What drew you to Jam City?
In my previous role I worked as an agency partner for several gaming & entertainment companies. However, I wanted to be in a role where I’d be integrated across every aspect of product marketing because I knew I’d be able to make a bigger impact if I had insight into more data.
So I looked into the mobile gaming industry and saw that Brian Sapp had just joined Jam City as their VP, User Acquisition & Marketing. Interestingly, I’d not met Brian in person but had worked with him through vendor-client relations on many projects previously. The more I researched Jam City, the more I realized it was a great fit for me. In my opinion, it is the ideal age for a company, in that Jam City was old enough to have already established itself, but young enough to still grow and take risks.
Jam City’s Los Angeles headquarters is proud to be a dog-friendly office as we believe their presence offers insurmountable value to our work culture. Introduce us to Huey!
My husband and I rescued Huey last year from Ghetto Rescue – a non-profit that focuses on saving dogs from low income, high crime rate communities around LA. My husband’s last name is Lewis, hence “Huey Lewis”. We’re yet to rescue “The News” but I’m slowly convincing my husband that we should. Huey comes to the office with me 2 or 3 days a week – we’re so lucky at Jam City to have genuinely dog friendly offices – each dog even has their own emoji on Slack.
Describe your role on the team.
I manage the Creative Product Marketing team which is under the umbrella of Jam City’s Performance Marketing department. Our team is responsible for increasing the quantity, quality, and strategy of creative assets for UA. We accomplish that by looking at industry trends, consumer insights, performance reports, and testing everything! We use the data we gather and implement those insights into our own creative process and devise how we can move the dial in regards to our goals.
What do you find rewarding about your role?
I enjoy being able to make an impact across all the titles in Jam City’s rich portfolio as well as helping other teams reach or exceed their goals. I also enjoy overseeing a project’s immediate performance which is why I was so keen on moving to a position where I’m in-house as opposed to working for a creative agency, since it allows me to do my work more effectively and timely.
What do you think makes Jam City stand out among other gaming studios?
Jam City regards itself as an entertainment company first, and the product thereof is mobile games. There is an overarching goal, with specific deliverables thereafter. That’s how I approach my role as well. It’s what are we doing? Why are we doing this? What is our strategy? Who are we trying to speak to? And what are we trying to tell them? – not just – “what assets are we making?”
What are some of the biggest lessons you’ve learned while working here?
When you’re busy and presented with multiple tasks to work on, always pick the one that is going to have the largest benefit for the company.
What advice can you give employees on how to succeed in their role?
Remain open-minded. It’s about listening and not immediately saying, “no, this isn’t part of my role.” If you’re not able to be open-minded, you’ll reach a glass ceiling in your career. It limits the potential people see in you and the opportunities that arise in conversation. Just by talking to people, even casually, it can connect so many dots and open so many ideas (big and little) for projects.